Programme

Le colloque International Etienne Thil 2018 se déroulera sur deux journées :

Jeudi 4 octobre 2018 - Journée dédiée aux échanges entre chercheurs et entreprises

Vendredi 5 octobre 2018 – Journée « recherche »

Il sera précédé le 3 octobre par un retail tour (sur inscription).

Découvrez le programme détaillé en cliquant ici.

Programme Etienne Thil 2018 - Version finale

Le colloque a le plaisir d'accueillir le Pr. Edward C. Malthouse (Northwestern University):

Edward C. Malthouse is the Theodore R and Annie Laurie Sills Professor of Integrated Marketing Communications and Industrial Engineering and Management Science at Northwestern University and the Research Director for the Spiegel Center for Digital and Database Marketing. He was the co-editor of the Journal of Interactive Marketing between 2005-2011. He earned his PhD in 1995 in computational statistics from Northwestern University and completed a post doc at the Kellogg marketing department. His research interests center on customer engagement and experiences; digital, social and mobile media; big data; customer relationship management and lifetime value models; predictive analytics; unsupervised learning; and integrated marketing communications.